• by OMMA Magazine Writers , August 22, 2011

Like Paris, Hilton Hotels get around. To underscore its global presence in 76 countries, the hotelier launched a home-page takeover and sponsorships at The Wall Street Journal, USA Today and Concierge sites, among others, touting its virtues in seven languages. Stylish photos of sought-after destinations are tied to Hilton's ubiquity, establishing an emotional connection with customers. To discover Hilton's many offerings, device-neutral apps revealed the chain's virtues for both business and personal travel. By reestablishing brand awareness and sales, more HHonors members checked in.