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Integrated Online Campaign / Travel & Tourism: R&R Partners / Las Vegas Convention & Visitors Authority / LVCVA / How to Vegas / How to Vegas

How to Vegas

To promote tourism, Las Vegas let users' fingers do the talking. The campaign's strategy was to have "Core" guests, who love visiting Sin City, sell its wonders to the "Persuade" group, potential guests who don't know the score. "Core" people were potent ambassadors in America's town hall: Facebook. In LVCVA's first Facebook push, it increased followers by 800 percent, adding 3,000 a day. The inside baseball spin made Las Vegas the No. 1 destination for Facebook fans - and at just $1 per follower. That's called a sure thing.

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