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Online Advertising Creativity / Advertising/Promotion Website or Microsite: Organic, Inc. / Kimberly-Clark/ U by Kotex* / Ban the Bland

Ban the Bland

Feminine products are not something most teenage girls care to discuss, let alone redesign. Not anymore. U by Kotex launched the Ban the Bland Design challenge and Web site where girls could create original product designs using the online tools provided. Say goodbye to white, and hello to color and patterns. The brand's goal was to receive 2,000 designs: More than 12,800 creations were submitted. The top three winners will collaborate with Patricia Field on future U by Kotex products.

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