Online Advertising Creativity / Contest/Promotion/Sweepstakes: Euro RSCG Chicago / Sprint Digital / Sprint HTC EVO 3D - Be a 3D Star
For Sprint Digital's launch of the HTC EVO 3D, Euro RSCG Chicago created an amazing promotional campaign. The Be a 3d Star Instant Win Game went live June 13 through July 22 and let users enter daily for a chance to win one of 32 devices. It outperformed all previous Sprint loyalty programs - the Instant Win Game posted a 446 percent higher average daily entry rate. Euro RSCG also created a customizable experience that let users upload photos and become part of a movie trailer created specifically for that campaign.