• by OMMA Magazine Writers , August 22, 2011

Mobile seemed like the perfect medium to promote the 2011 Buick Regal. The Slingshot Greystripe mobile ad game aimed to change the perception that Buick is your grandfather's car. The campaign tapped emerging media to reach a new audience and demonstrate how Buick Regal can handle any obstacle. The 4.2 percent ad interaction rate with the Regal "Slingshot" game produced four times the average 1 percent click-through rate for static ads on the Greystripe Ad Network. Those who engaged with the game spent an average of one minute and 27 seconds.