• by OMMA Magazine Writers , August 22, 2011

Whether thirsting for fame, or simply wanting to express your appreciation for a cup of coffee, Starbucks provides a canvas for creativity on your choice of drink. Targeting their gadget-savvy and creative audience, Starbucks guided users through this step-by-step touchscreen-enabled, full-screen expandable ad on MTV and VH1's iPad sites, where users could create their custom signature or art inside the ad and share it with fellow consumers. The simple and fun interaction generated high consumer engagement, among which half completed the entire experience.