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Online Advertising Creativity / Social: Use of Fan Page: Deep Focus / Microsoft/Windows Phone 7 / Windows Phone 7 Facebook Demo

Windows Facebook

To illustrate the biggest benefits of the new Windows Phone, Deep Focus created a multiphase campaign using social media to get the device in peoples' hands. Because the phone's biggest strength is most evident when populated with user information, Deep Focus created a tool allowing users to try the phone virtually, incorporating their Facebook data and essentially turning it into what their phone would look like after months of use. By letting people experience the power of this new product, they were able to create the leading driver of online leads to their carriers (intent-to-buy).

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