• by OMMA Magazine Writers , August 22, 2011

In order to turn existing loyal fans of the Game of Thrones book series into supporters of the TV adaptation, HBO crafted a social media strategy that focused on advance word-of-mouth, specifically targeting those fans. Users were able to share in the adaptation process through Facebook and YouTube presences early on, then share their excitement over the upcoming premiere with friends and newcomers to the fandom. After its launch, the Game of Thrones Facebook page grew to 150,000 connections before the show even premiered, and has now broken 1.1 million connections.