• by OMMA Magazine Writers , August 22, 2011

With the largest community of any brand on Facebook, Coca-Cola still works to make the user experience personal for all of its 33 million members. Living by the mantra of "Fans First," the site welcomes engagement from its vocal, passionate brand advocates from around the world who are eager to connect with both Coca-Cola and one another. The sense of community is promoted by fans sharing their experiences with Coca-Cola (and millions of their closest friends) via a fan-centric editorial calendar, consistently exposing them to fresh content.