Commentary

Online Advertising Creativity / Social: Use of Twitter: Mullen / JetBlue / Twitter Firsts

JetBlue

Social is an integral part of how JetBlue thinks, acts and behaves - therefore it makes perfect sense for them to be a "first call" for new Twitter opportunities. Using Twitter, JetBlue was able to gain great results in several new advertising launches, such as being among the first to utilize promoted trends when the product was still in beta. This partnership follows JetBlue's DNA of an airline that is first to market with new offerings, and continues to help juxtapose them against the more conservative legacy airlines.

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