Commentary

Online Advertising Creativity / Video: Brand Integration/Product Placement: Believe Entertainment Group / HP & Intel / "The LeBrons"

The Lebrons

HP & Intel hooked up with the hoopster everybody loves to hate and two-time NBA MVP LeBron James to sponsor his cartoon Web series (pitched as "a modern-day 'Fat Albert' "). Not only did HP & Intel nab title sponsorship for every episode and construct short interstitials integrated throughout the series in which characters from the show used HP & Intel products, but they also got live-action LeBron talking about how Intel & HP solutions made the very production of the show possible.

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