Online Advertising Creativity / Video: Branded Entertainment: Starcom USA / Wrigley, Orbit / Dirty Shorts
Starcom USA and Wrigley teamed with Arrested Development cult icons Jason Bateman and Will Arnett (and the actors' production company DumbDumb) to create a series of humorous shorts called, appropriately enough, "Orbit Dirty Shorts." Each raunchy scenario (one features Bateman posing as a female stripper and another has a middle-aged Arnett character dating a teenage girl) prominently uses the Orbit gum as a device to clean up the slimy situations the characters created.
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
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Ed:Blog Dec. 5, 4:38 p.m.
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
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