Commentary

Online Advertising Creativity / Video: Campaign: Evolution Bureau / Juicy Fruit / Serenading Unicorn

JuicyFruit

What do you do once you have people emailing around their personalized serenading unicorn videos to one another and you've already tackled the likes of Michael Bolton covers? Juicy Fruit and Evolution Bureau branched out with their equine friend, cannily giving fans ways to insert him into Facebook conversations with originals like the doo-wop "Please Take That Post Down" and another round of social media-ready star-powered covers, like Aerosmith's "Angel" with Sarah Silverman.

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