• by Jack Loechner , Staff Writer @mp_research, October 30, 2003

And You Thought Tampa/St.Pete Was For Retirees

America Online and Digital Marketing Services recently surveyed kids between the ages of seven and twelve in the US to find that 46% go online four times during the week. Furthermore, the survey determined that 20% go online every day.

As for the major US markets where most kids are using the Net most, AOL found that the Tampa/St. Petersburg area has the highest percentage of kids going online between five and seven days per week.

Top US Markets for Kids Online	(% Children Online)
Tampa	47.7%
Philadelphia	45.5
New York	44.6
Washington DC	41.0
Miami/Ft.Lauerdale	39.0
Chicago	38.6
San Francisco	37.0
Boston	37.0
Detroit	36.0
Houston	34.0
Dallas/Ft. Worth	33.0
Los Angeles	30.1
Atlanta	30.0
Minneapolis/St. Paul	29.4
Seattle/Tacoma	26.0

Source: AOL Digital Marketing Services, Sept 2003 Children ages 7-12 that go online between 5 and 7 days a week

According to Grunwald Associates, a growing number of younger children are going online. Grunwald estimates that the number of kids between the ages of two and five with Net access in the US grew from a mere 6% in 2000 to 35% by 2002.

Percent of US Children With Internet Access

Age	2000	2002
2-5	6%	35%
6-8	27	60
9-12	48	77
13-17	71	83

Source: Grunwald Associates March 2003

According to the AOL report, 87% of kids 7-12 are playing games online and 63% are listening to music.

Online Activities of Children 7-12 (% of respondents, 2003)

• Play games 87%
• Listen to music 63%
• Watch videos, movies or cartoons 36%
• Get info on celebrities 27%
• Get info on movies/TV shows 27%

Source: AOL Digital Marketing Services Sept 2003

You can find out more here at eMarketer.com