Web Site Excellence / Apparel & Fashion: Kirshenbaum Bond Senecal + Partners / Armani Jeans / Armani Jeans "The Room"
With just two videos and two images, KBSP created an immersive world to showcase the Armani Jeans brand in a voyeuristic way to meet all of Armani's objectives: fan base growth, data capture, awareness via video views and traffic to macys.com. On the Web site, the Armani Jeans collection was hidden throughout the virtual hotel rooms of celebrities Megan Fox and Cristiano Ronaldo. While watching videos of the celebs, site visitors could snap photos and share with friends on Facebook, or enter to win the wardrobes of the stars. As site visitors discovered clothes, they had the choice to buy immediately or shop/share the collection.As a result, the Armani Facebook fans grew a whopping 66.5 percent and accumulated 64,000 Facebook responses with 26,000 sharing the site through Facebook and added more than 5,000 users to Armani's email database.