• by OMMA Magazine Writers , August 22, 2011

With over 2,000 stores across the globe, sunglasshut.com has become the destination for the top brands, latest trends, exclusive styles and comprehensive sunglass service. Sapient Nitro's work on sunglasshut.com brand spans countless Web site enhancements to elevate the design aesthetic and user experience, while staying focused on driving sales in the e-commerce channel and increasing site stickiness. Site enhancements included redesigning existing page templates (home page, product catalogue, product detail page, Social Sun experience, etc.), improvements to site navigation, creating a new shopping cart experience, and a new and improved Trends section. In order to remain relevant and fashion-forward, celebrity blogs like Rachel Bilson's were added to the site.