Web Site Excellence / Automotive: Cie Studios / Nitto Tire USA, Inc. / Nitto Tire Website Relaunch
The site does a superb job with videos of the tires used at high levels both on the race track and difficult, off-road terrain. It also smartly offers a "Tires 101" video for the inspired, who may not know how to proceed. Credit also is in order for making a Twitter feed prominent on the home page. A photo gallery offers enticing images of the tires on race cars, but also on street vehicles such as Mustangs. The site succeeds in its aim at targeting both enthusiast and mainstream audiences.