Web Site Excellence / Automotive: SapientNitro / Chrysler Group LLC / Jeep Grand Cherokee 2010
Phil Jansen, the chief engineer for Grand Cherokee, appears in multiple videos and radiates trust, passion and pride in the brand as he describes cutting-edge features. It may be the site's most compelling aspect. In the videos, where he speaks to the camera, he's perfectly interspersed with spectacular footage of the Jeep inside and out. The site also offers scintillating 3-D images of the Jeep's assembly process. And it doesn't forget Jeep's rich brand heritage, with a video that zips through its history.