Commentary

Web Site Excellence / Charity/Non-Profit Organizations: Armchair Media / College Board / You Can Go

Collegeboard

The College Board and Armchair wanted to reach and engage kids who had the desire to go to college but didn't think they could get there. Working together, they designed an interactive Web site that is organized around videos featuring interviews with students discussing their main concerns and obstacles. By using documentary-style video interviews as core content, student visitors could get authentic information directly from their peers who are now on the path to success. Colorful infographics and custom-drawn type bring life to valuable information about financial aid, courses, careers, and the different paths that led these students to college. Additionally, an interactive quiz lets students vividly see and influence the number of college opportunities available to them.

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