Commentary

Web Site Excellence / Entertainment: Games: McKinney / Urban Ministries of Durham / SPENT

SPENT

McKinney's "spent" campaign for Urban Ministries of Durham engaged the user through a video and game. The game took the user through a simulation of living for one month on $1,000. The user was asked to make a series of life choices and sacrifices based on their finances. In one example, the user was faced with getting a low-paying job, choosing whether or not to get health care and working or going to their child's school meeting.

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