• by OMMA Magazine Writers , August 22, 2011

Bozell created a Web site for Blue Cross and Blue Shield of Nebraska that focuses on the individual health care consumer and what they are looking for when they visit their health insurance Web site. The interface was structured to focus on the consumer first, as they are the primary audience for the Web site resources, with additional navigation leading to areas specific to agents, providers and employers. With a streamlined, more efficient site, Blue Cross and Blue Shield of Nebraska hopes this reflects their updated, progressive identity and forward thinking in the health insurance market.