Howifightms.com is a pharma-sponsored community Web site that allows people with multiple sclerosis to share their stories, insights, and experiences through things such as blogs, v-logs, photos and playlists. Additionally, it's an outlet for people suffering from MS to find more information about their disease. Launched recently, the site has already been well received by users, as measured by high rates of sign-up for premium content, views of video content, awarding of "kudos" to content, and participation in polls and quizzes.