Web Site Excellence / Sports: MLB Advanced Media, L.P. / MLB.com / MLB.com
MLB.com is the premiere online destination for everything baseball, serving as a portal around live baseball, as well as the ability to alter modes between pre-game, live and post-game to help build awareness and excitement. A primary focus of the live baseball theme is MLB.tv, one of the most successful online subscription products on the Internet that is now available in true high definition video with DVR functionality. There are plenty of video options for fans to choose from as the main panel rotation includes the ability to play video directly from within each panel. The MLB.com homepage, which also includes a customizable news headline option, is clean, easy-to-read and maintains the same navigation conventions across the network for an efficient user experience. Those original articles, approximately 150 every day of the season, are delivered in real time by an experienced team of reporters positioned around the country. MLB.com is successful in its delivery of baseball to fans because it has been designed to appeal to fans across generations. There is engaging interactivity for every baseball fan young, old and in between.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Web Site Excellence / Sports: MLB Advanced Media, L.P. / MLB.com / MLB.com"
Leave a Comment