Web Site Excellence / Sports: MLB Advanced Media, L.P. / MLB.com / MLB.com
MLB.com is the premiere online destination for everything baseball, serving as a portal around live baseball, as well as the ability to alter modes between pre-game, live and post-game to help build awareness and excitement. A primary focus of the live baseball theme is MLB.tv, one of the most successful online subscription products on the Internet that is now available in true high definition video with DVR functionality. There are plenty of video options for fans to choose from as the main panel rotation includes the ability to play video directly from within each panel. The MLB.com homepage, which also includes a customizable news headline option, is clean, easy-to-read and maintains the same navigation conventions across the network for an efficient user experience. Those original articles, approximately 150 every day of the season, are delivered in real time by an experienced team of reporters positioned around the country. MLB.com is successful in its delivery of baseball to fans because it has been designed to appeal to fans across generations. There is engaging interactivity for every baseball fan young, old and in between.