Is Food Fastest Way To App Users' Hearts?
"It looks a lot like FoodSpotting, but with more and better social hooks: influencer scores, embeddable widgets for food bloggers and a prominent news feed of food photos from your friends." On the backend, Forkly offers restaurant owners analytics and loyalty rewards sort of little like Foursquare, along with special features like customizable menus.
Brand promotion has also been baked into the equation, ReadWriteWeb notes. Regarding Forkly's "Cold Start," it adds: "Tight Twitter integration is one part of" solving that problem.