Per-inquiry direct response advertising has come to digital out-of-home, as tech firm rVue is making it easier for outdoor ad nets to run infomercials, Groupon deals and other DR vehicles on their
screens.
A web hub allows rVue's partners to choose content for their networks, which will provide 800 numbers or QR codes to entice consumers to make purchases on the go. The content is
expected to fill unsold, remnant inventory on outdoor networks. Advertisers won't pay for the ad time, and rVue and its partners will share in any revenue the advertisers generate.
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