Kellogg is objecting to a the Maya Archeology Initiative's application to trademark its logo, which features a toucan, reports the Detroit Free Press. Kellogg says the toucan looks too much like the Toucan Sam character used for its Froot Loops brand. In a response written to Kellogg, the Maya Archeology Initiative said its own logo uses a realistic toucan, while Kellogg's Toucan Sam is a cartoon character with colors that represent Froot Loops' food coloring. The Initiative promotes education opportunities for Maya children, preserving the rainforest and archeological work.