News Brief
BillMyParents.com Launches WOM Campaign
Aug 23, 2011, 5:27 PM
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, the Procter & Gamble-owned marketing firm specializing in brand engagement through consumer advocacy.
The three-month, fully integrated and multi-platform program aims to reach 600,000 highly interactive moms -- nearly half of whom have teenagers -- who are members of Vocalpoint, Cincinnati, Ohio-based Tremor's online community built just for moms.
The effort is part of a comprehensive new multimillion-dollar marketing campaign that will extend through the end of the year and will span multiple consumer channels. It includes a dedicated microsite, exclusive Vocalpoint member incentives, frequent social media interaction and focused email communications have been created to drive trials and subscriptions to BillMyParents.--Tanya Irwin
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