Gamba had served in marketing roles at the ABC stations in Los Angeles and San Francisco. She will report to Valari Staab, the new president of the NBC group. Staab joined from ABC-owned KGO in San Francisco in April, where she overlapped with Gamba several years ago.
Gamba will serve as an "in-house consultant" for the NBC stations, helping them "define and develop their unique brand strategies," NBCU said. The company is making an effort to decentralize control of the stations and allow each to carve out a stronger individual brand in its market.
Staab changed the name of the division from NBC Local Media to the NBC Owned Television Stations.
Staab stated that Gamba is "one of the most talented, creative and results-driven marketing professionals I've ever worked with."
After leaving the ABC stations, Gamba was a consultant working with clients such as Warner Bros. syndication group.