In one of its first corporate, nationwide marketing efforts for its new Freestyle vending machine, Coca-Cola has released an app offering an interactive replication of the real-world Freestyle experience.
The machine, which can dispense up to 125 flavors of soft drinks, lemonades, sports drinks and flavored waters/sparkling beverages -- plus user-created mixed flavors -- is currently in a phased rollout in select U.S. markets.
Coca-Cola clearly has great expectations for the machine, both in sales and consumer data/research terms. Freestyles can now be found in more than 1,000 restaurant/foodservice locations in 60 markets, spanning 33 states. --Karlene Lukovitz