Since Curry
became co-host, "Today" is averaging 5.03 million viewers daily, up 6.7% from 2010, while ABC's "Good Morning America" is averaging 4.46 million, up 15%.
The gains by "Good Morning America" have been driven by its guests, including President Barack Obama, former Defense Secretary Donald Rumsfeld and Donald Trump, according to Harry Keeshan, chief investment officer at Omnicom Group's PHD USA media planning and buying unit in New York. Its clients include Safeway Inc. and HBO.
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