Oulvey Takes Over Twentieth TV Sales, Brand Integration

Glee

Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group.

Oulvey takes over for Judy Kenny and will report to Twentieth president Greg Meidel starting next month. Kenny replaced industry veteran Bob Cesa. Twentieth also handles sales for Debmar-Mercury and Carsey-Warner.

The Fox stations group covers 27 stations carrying Fox and MyNetworkTV, affecting 37% of the country. Oulvey had held various positions there over the past decade after joining from the CBS stations group.

Oulvey stated that his efforts at Twentieth will include brand integrations and digital extensions. Twentieth has been working with SeamBI, a company that can virtually insert timely brand integrations and logos into off-net drama and comedy episodes that ran years ago.

Twentieth should benefit from "Glee" episodes launching in broadcast syndication and on Oxygen in 2013. Also that year, "Modern Family" goes into broadcast syndication and on cable on USA.

With corporate synergy, both shows will air on Fox-owned stations in top markets.

Twentieth is also developing a first-run daytime show with Ricki Lake that could launch in 2012.

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