More individual colleges want their own TV deals -- not associated wit a conference or other college groups. They want it all to themselves. Extra cash makes sense for colleges, considering some institutions financial concerns, given tuition and costs constraints. But what about players? Financials constraints haven't changed as amateur status and strict rules apply from the NCAA. Top-rated college football prospects are training grounds for the NFL -- pure and simple. It's a minor league of sorts for the NFL. Major League Baseball has that. But those minor leaguers players get paid something for their efforts. With big colleges looking for more money -- and its players out of money -- it seems like financial equations are going in different directions. You can say that college football players -- as NFL players -- will reap their big dollar awards soon enough. A small minority just say its promoting a facade. Here's the issue, says Neal Pilson, who runs a sports TV consultancy and the former president of CBS Sports, in speaking to The Wall Street Journal. "More schools are reasonably wealthy. Instead of the top 10 schools chasing some player, you have 20 or 30." And that means some big issues -- or infractions -- just waiting to happen. He says potential violations "now must be policed more vigorously." For TV networks perspective, all this is no brainer. College football, and many sports in general, have been a consistent TV ratings performer -- in good times and bad -- for TV advertisers. Many TV sports outlets are always looking for new sports content, new revenue for growth. If you are ESPN, NBC Sports, or Fox Sports, you can't go wrong. NBC Sports started all this in 1991, with its groundbreaking exclusive TV deal to air Notre Dame home games. This weekend, the University of Texas launches its own TV network with Walt Disney Co.'s ESPN, which will pull in $15 million a year for the next 20 years. College football players? Continued headlines have been made about them taking money -- from agents, boosters, or a variety of sources that they shouldn't. All that will continue when big TV and booster money continues to float around. Right or wrong, college football players continue to be our fall weekend reality stars. But they don't get paid. You want to make college football really "pure"? Whatever money colleges get from TV networks should go right to charities or organizations -- possibly those that help fund good education for those who can't afford it. Not good enough? Go for more "purity." Don't televised the games.