Bayer and Major League Baseball are joining for the "Fast Relief: Beat the Streak" contest.
The object of the contest is to establish a virtual "saves streak" and keep it going for as long as possible. Consumers do this by selecting one MLB player each game day from a list displayed on MLB.com of MLB players who are on a MLB Club's active roster on that game day.
If the player selected for that game day records a save in that day's game, the consumer's streak continues. If the player selected blows a save, consumers can still participate, but their "streak" is reset to zero.
Consumers must select a player each MLB game day; however, they can make their daily player selections for up to 15 calendar days in advance. If they fail to select a player for any MLB game day, their streak will automatically reset to zero. Consumers can select any player as many times as they want over the course of the contest, which runs through the conclusion of the final game of the 2011 MLB regular season.
The eligible participant with the longest saves streak during the contest period, greater or equal to 20 will win $10,000.
If no eligible participant achieves a saves streak greater than or equal to 20 during the contest, the eligible participant with the longest saves streak during the contest period greater than or equal to 15 will win two tickets for the Grand Prize winner and one guest to attend the Grand Prize winner's choice of either the 2012 MLB All-Star Game to be played at Kauffman Stadium in Kansas City, Missouri, or one MLB Spring Training game or one 2012 MLB World Series championship game. The prize will also include round-trip coach air transportation and hotel accommodations.
Bayer expanded its sponsorship arrangement with Major League Baseball in July to include Bayer Advanced Aspirin, which is now the "official pain reliever of Major League Baseball."
The company's One A Day line of vitamins remain the "Official Multivitamin of Major League Baseball," which has been in effect since 2008 and runs until 2012.
Another ongoing promotion between Bayer and MLB is the For every 95+ MPH strike thrown in the Major Leagues, Bayer will donate $10 to the American Red Cross. As of press time, Bayer had donated $89,170.
The two companies also created the "One A Day Men's presents MLB Strikeout Prostate Cancer Challenge" which supports the Prostate Cancer Foundation and fund research to find a cure for prostate cancer, a disease one in every six men will be diagnosed with during his lifetime.
Both brands were part of a "FanFest" event in Phoenix, connected with the All-Star game in July. One A Day has the MLB logo on packaging. Bayer is marketing its new aspirin line as being "twice as fast."