Grey Goose Sponsors U.S. Open
The Bacardi-owned spirits maker is bringing back the Grey Goose Honey Deuce cocktail, which will be available for purchase in souvenir cups featuring previous US Open champions at select bars on premise throughout the tournament.
Grey Goose has commissioned an eight-foot tall replica of the cocktail's souvenir cup filled with official US Open tennis balls, a nod to the honeydew melon balls that are a staple of the fan favorite libation. Guests (ages 21+) attending the US Open can guess the number of tennis balls in the cup and text-to-win an exclusive Grey Goose keepsake from Aug. 30 through Sept. 11.
Bacard is headquartered in Hamilton, Bermuda, while its U.S. headquarters is in Coral Gables, Fla. The company acquired the French-made vodka in 2004.--Tanya Irwin
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...


Be the first to comment on "Grey Goose Sponsors U.S. Open"
Leave a Comment