Perkins To CMO AT New U.S. Tourism Company
Aug 29, 2011, 3:04 PM
The Corporation for Travel Promotion has hired advertising and marketing veteran Chris Perkins to be its Chief Marketing Officer. Perkins will oversee the development the non-profit's tourist promotion and marketing strategy. Just last week the company, with a marketing budget of $200 million, selected WPP's JWT as its agency of record, with MediaCom handling media chores. Previously Perkins was president and CEO at Blitz, the Boston-area-based agency. Earlier, he served at Arnold Boston and Publicis & Hal Riney in San Francisco. He's worked with brands such as Wendy's, RadioShack and McDonalds. Melissa Lea has been promoted to succeed Perkins as president at Blitz.