News Brief

Perkins To CMO AT New U.S. Tourism Company

The Corporation for Travel Promotion has hired advertising and marketing veteran Chris Perkins to be its Chief Marketing Officer. Perkins will oversee the development the non-profit's tourist promotion and marketing strategy. Just last week the company, with a marketing budget of $200 million, selected WPP's JWT as its agency of record, with MediaCom handling media chores. Previously Perkins was president and CEO at Blitz, the Boston-area-based agency. Earlier, he served at Arnold Boston and Publicis & Hal Riney in San Francisco. He's worked with brands such as Wendy's, RadioShack and McDonalds. Melissa Lea has been promoted to succeed Perkins as president at Blitz.
Tags: cmo, tourism
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