Stepping Through Multichannel Funnels

Here is another view as well as detailed instructions for creating non-branded custom segmentation in Google Analytics' multichannel funnels section. The tutorial and screenshots show how the guys at Slingshot created custom segmentation and compared them to show differences between non-branded, organic, and first interaction; all non-branded organic interactions; and all conversions.
Read the whole story at SEOmozBlog » Recommend (8) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.