Rovell's show, "CNBC Sports Biz: Game On," will air Fridays at 7 p.m. Both CNBC and the NBC Sports Network fall under a Comcast umbrella.
The soon-to-be former Versus -- the NBC Sports Network name comes Jan. 2 -- will debut Sept. 8 with a block of live programming on weeknights in the 6 p.m. hour. Shows will come under the "NBC SportsTalk" brand used on the Web, covering multiple sports, notably the successful ProFootballTalk.
The Monday and Friday shows will focus on football, with ProFootballTalk guru Mike Florio on Mondays, while the other shows will delve into newsworthy topics. In another example of corporate synergy, Russ Thaler, an anchor with a Comcast regional sports network, will serve as host. Other NBC Sports talent will also appear.
Rovell's half-hour show will include interviews with leading sports business figures and a rundown of the winners and losers of the week. Rovell is a Twitter standout with some 115,000 followers; his tweets will be integrated into the show.
On Mondays during the hockey season, the NBC SportsTalk show will be shortened to a half-hour leading into an NHL pre-game show.