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Consider This International SEO Strategy

Marketers can use a variety of strategies to achieve success when it comes to international SEO, but Kevin Gibbons provides thoughts on selecting the best strategy for specific types of brands. He explains the concepts and tells us when and why marketers should use local top-level domains, subfolders, and subdomains. Think of the Web site as a brand, he writes. While it may sound like a no-brainer, French-language Web sites in France should take advantage of the .fr domain.

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