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Paid-Search Ads Gain From Images

  • eMarketer, Wednesday, September 7, 2011 12:49 PM
Local search ads get a boost from images and coupons, according to eMarketer. The post points to a couple of recent studies to support the thesis. For example, an April 2011 study from MarketingSherpa found that of the 37% of the U.S. marketers surveyed who had a local business listing, 81% optimized paid-search ads by including the business phone number or traditional search tactics like keyword optimization. Forty-eight percent added images to the listings, and 16% used coupons. So if paid-search ads gain from images, Vertical Search Works might be onto something. The company provides an image along with paid-search listings in its on-site search engine widget for publishers.

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