Tina Kelleher tips off marketers on how to keep ads visible as holiday online traffic heats up. Competition could send paid-search ad positions falling. She lays out several red flags and describes
possible resolution strategies. For example, for low conversion rates Kelleher suggests that we use dynamic text in ad title, text, and display URL; revise landing pages to align with keywords and ad
copy; and bid higher on the keywords that perform the best.
Read the whole story at Microsoft Advertising Blog »