Takeda Launches Campaign To Talk About Gout
On the digital front, GoutPitStop.com serves as the fulcrum where consumers can enter to win a Richard Petty Driving Experience. For every person who enters, Takeda will make a $1 donation to Men's Health Network up to $25,000.
The campaign also involves an endorsement deal with NASCAR crew chiefs Todd Berrier and Kevin Manion, who will share their experiences with gout via a national and local media tour, appearances at select speedways, and on the campaign website.
Takeda will have an experiential component at race tracks with an exhibition comprising a prize wheel, trivia game, sweepstakes entry kiosks and special appearances by the crew chiefs. The company will have elements at raceways in Atlanta, Chicago, Charlotte, N.C., and Texas.