- PPC Hero, Thursday, September 8, 2011 11:49 AM
Along with live paid-search ads in AdWords, Google has begun to review paused ads, too. All ads are reviewed by Google before going live on the search engine, so Kayla Stockert suggests ways that
marketers can prepare the ads in advance. Stockert details the reasoning behind this strategy and how it can help streamline paid-search campaigns. The change in Google procedure makes managing
AdWords accounts easier because it shortens any delay in getting ads approved through Google, despite their status.
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