• Marketing Pilgrim, Thursday, September 8, 2011 12:11 PM

Klout has now ranked the social influence of over 100 million people, the social influence ranking service said this week. "One hundred million people with Klout Scores means that there are 100 million voices effectively leveraging the social Web to share their opinions, hopes and dreams and shaping the decisions of the billions of people now listening to them," Klout's CEO Joe Fernandez said on the new.

"While this is a nice measure of success (on some levels) for the Klout team what it really does is speak to our need to measure anything and everything," writes Marketing Pilgrim. That's not to say that everyone sees Klout's as a legitimate yardstick of social media influence.

"Ask 10 different people to define influence in the online social space and you are likely to get 10 variations on the theme," Marketing Pilgrim adds. In its opinion, however, the controversy over measuring social influence is actually generating additional interest in service like Klout.

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