As search engines and algorithms evolve, Dan Deceuster contemplates future ranking factors and how they could influence search engine optimization. Based on experience, he categorizes the future in
Six V(s) --value, validity, variety, vision, volume, visitors -- and explains each one. He also explores how social will influence rankings, and then makes six predictions on changes to rankings and
the immediate future of search that include how link metrics of anchor text and placement on the page will receive much less weight in the algorithm, and user data will become incorporated into the
algorithm.
Read the whole story at SEOmozBlog »
