Optimedia Wins Pizza Hut Media Account

  • September 9, 2011
Publicis Groupe's Optimedia has been awarded Pizza Hut's $217 million U.S. media account, reports Advertising Age.

MEC, owned by WPP, had handled the business for 10 years.

Pizza Hut's 2010 U.S. same-store sales were up 8%, but were down 3% and 2% in 2011's first and second quarters, respectively.

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