• March 26, 2003

The Chrysler brand will have a prominent presence at The Colosseum at Caesars Palace during Celine Dion's Vegas run, from ushers wearing Chrysler lapel pins to Chrysler vehicles on display in the lobby. As part of the multiyear marketing partnership announced in November between the company and the Sony recording artist, six new Chrysler TV spots featuring Dion and her music were created to highlight the association. Those ads will be among the videos shown on the five LED screens inside The Colosseum, along with photography from the photo shoot of the print ad campaign. A sign bearing the Chrysler winged badge and the brand's tag line, "Drive & Love," hangs in the lobby. The four levels of the venue are named for Chrysler vehicles: Level 1 is the Chrysler Salon, Level 2 the Crossfire Salon, Level 3 the Pacifica Salon and Level 4 the Sebring Salon. And Chrysler merchandise will be on sale at booths in The Colosseum lobby.