- Twitter, Wednesday, September 14, 2011 2:42 PM
Twitter introduced Web analytics Tuesday to help advertisers measure the amount of traffic Twitter sends to their Web site. Twitter created the tool, Twitter Web Analytics, through the acquisition of
BackType, which the company announced in July. Christopher Golda shows us the amount of Web site content being shared and the amount of traffic Twitter sends to sites, and measures Tweet Button
integration effectiveness.
Read the whole story at Twitter »