Initiative Antes Up In Vegas
Mar 26, 2003, 12:00 AM
Initiative Media North America announced that David Dasenbrock has been hired as vice president, general manager, Initiative Media Las Vegas. Dasenbrock will lead all client relations and planning conducted in the Las Vegas office. In addition, he will continue to strengthen Initiative Media's presence in the rapidly growing Southwest market. Initiative Media's Las Vegas clients include the agency R&R Partners, through which Initiative Media serves the Las Vegas Convention & Visitors Authority; Sierra Pacific, the parent of Nevada Power and the MGM/Mirage Resorts' Bellagio, Mirage, Golden Nugget and Treasure Island hotels.