Big 5 Euro Mobile Markets Hit $1 Billion By 2014
The big five represented by the UK, Spain, Italy, Germany and France will account for nearly $264 million in mobile spend this year, spiking to more than $400 million next year. They then maintain a hockey stick trajectory to $1.79 billion in 2016.
In an earlier report, mobileSQUARED had pegged 2015 as the milestone year when the five leading markets would grow their mobile ad economy to over $1 billion.
Smartphones -- Android in particular -- across Europe are "massively increasing the number of mobile Internet and app users and associated levels of available inventory to be exploited by the mobile ad networks," says a white paper published from the mobileSQUARED research by adsmobi.
Mobile banner ads will lead the way in spend, adsmobi and mobileSQUARED content, although there will be differences across regional markets.
In the UK, for instance, they expect banners to account for over 60% of spend, while in France, Germany and Italy they will comprise 45%. In 2011, the mobile display market is valued at $134.4 million. According to mobileSQUARED data, InMobi serves the largest number of ads in the major European markets, followed by adsmobi and YOC.
The dominance of the UK in mobile ad spend reflects the penetration of smartphones in that market. By year's end, smartphones will account for 39% of UK mobile users. Italy is right behind at 28% and France at 25%. There will be 93.3 million mobile Internet users in the big five Euro markets at the end of this year.
By 2016, the UK is expected to see 80% of its mobile subscribers on smartphones.
Recent Online Media Daily Articles
-
Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform May 23, 9:08 p.m.
Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop ... -
Facebook Appeals Pro-User Ruling To Recoup Legal Fees May 23, 6 p.m.
Facebook is pressing its claim to recover $700,000 in legal fees from consumers who unsuccessfully sued ... -
Facebook App Stars Brands In Timeline Movies May 23, 4:32 p.m.
Definition 6, a marketing agency specializing in viral video campaigns, released the Timeline Movie Maker for Facebook Pages, ... -
Mobile VIdeo Message Use On Rise May 23, 4:19 p.m.
While mobile video messages reminding viewers to watch a television show have surfaced as one of ... -
WAS Steers Jaguar Social Media Account May 23, 4:11 p.m.
Social media agency We Are Social (WAS) has been appointed by iconic car brand Jaguar to ... -
AOL Names Brody CEO, Advertising.com Group May 23, 2:17 p.m.
As part of what the company calls a more “segmented” operational strategy, AOL has named Ned ... -
Oracle Buys Vitrue, Strengthens Social-Media Marketing Services May 23, 1:41 p.m.
Oracle has announced acquiring social media marketing firm Vitrue to bolster its own social relationship services for corporate ... -
Sprint Turns 'Dream' Maker In Movie Theaters May 23, 1:20 p.m.
Moviegoers are familiar with the on-screen admonition to turn off their cell phones before the lights ... -
Sense Networks Debuts Location-Based Ad Tools May 23, 7:05 a.m.
Tapping into location-based information to serve targeted messages to people on the go has long been ... -
Facebook Resolves One Sponsored-Stories Lawsuit May 22, 6:38 p.m.
Facebook has tentatively settled a class-action lawsuit alleging that its sponsored stories program misappropriates users' names ...
Be the first to comment on "Big 5 Euro Mobile Markets Hit $1 Billion By 2014"
Leave a Comment
You must be a member to comment. Become a Member