"Visa's You & 10 Super Bowl Sweepstakes" will be the anchor of a season-long integrated marketing campaign unveiled today by the
company that will include national advertising, social media executions, client and merchant activation programs, new NFL team relationships and Financial Football, an educational program to promote
financial literacy in high schools nationwide.
Next month, Visa will launch an ad campaign "celebrating the inherently social nature of enjoying NFL game day with friends and reinforcing the ways that Visa enhances their experience."
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