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Visa NFL Campaign Will Culminate At Super Bowl XLVI

The 2011 NFL season is just one week old, but league partner Visa is eyeing Super Bowl XLVI with marketing and activation that will culminate with one consumer and ten friends going to Indianapolis in February to watch the game at Lucas Oil Stadium.

"Visa's You & 10 Super Bowl Sweepstakes" will be the anchor of a season-long integrated marketing campaign unveiled today by the company that will include national advertising, social media executions, client and merchant activation programs, new NFL team relationships and Financial Football, an educational program to promote financial literacy in high schools nationwide.

Next month, Visa will launch an ad campaign "celebrating the inherently social nature of enjoying NFL game day with friends and reinforcing the ways that Visa enhances their experience."

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